💋 Permanent Eyeliner & Lash Enhancement in Madison, WI
Wake up every morning with perfectly defined eyes — no smudging, no makeup required. At Lasting Beauty Cosmetics in Madison, WI, we specialize in permanent eyeliner and lash enhancement techniques that enhance your natural beauty while saving you time. Whether you prefer a bold eyeliner look or a subtle lash line boost, our customized treatments are designed to complement your unique eye shape and style.
What Is Permanent Eyeliner?
Permanent eyeliner, also known as eyeliner tattoo, is a semi-permanent cosmetic procedure that brightens and defines your eyes by applying pigment along the lash line and just above it.
Each client’s eyeliner is individually designed to flatter their eye shape, contour, and desired look. Some prefer a fine line for natural definition, while others choose a thicker or winged eyeliner for a more dramatic effect.
The result? Smudge-proof, waterproof eyeliner that looks perfect day and night — ideal for busy lifestyles, active individuals, or anyone tired of applying eyeliner every morning.
Lash Enhancement: A Soft, Natural Look
A lash enhancement is a softer alternative to full eyeliner. It subtly defines the eyes by implanting pigment directly between the lashes rather than above them. This creates the illusion of a thicker, fuller lash line without an obvious “makeup” appearance.
This technique is suitable for both men and women who want naturally enhanced eyes. Using pigment shades that complement your natural lash color and skin tone, we carefully deposit color between your lashes for subtle depth and definition.
Did you know?
Each eyelid contains about 200 eyelashes, arranged in 2–5 rows that naturally shed every few months. By placing pigment between these lashes, our technique enhances your lash line beautifully and safely.
The Procedure
Your permanent eyeliner or lash enhancement appointment begins with a personalized consultation to choose the most flattering design and pigment color for your features and skin tone.
A topical numbing agent is applied for your comfort, and the procedure is performed using sterile, medical-grade pigments and precision tools. Most clients describe the sensation as mild — typically a 2 out of 10 on the discomfort scale.
The session usually takes around 1.5 to 2 hours, including consultation and aftercare guidance.
Healing & Aftercare
After your eyeliner procedure, mild swelling or redness may occur for the first 24–48 hours. It’s important to:
- Avoid touching or rubbing the area
- Keep the eyes dry and free from makeup for the first few days
- Avoid swimming, sweating, or direct sun exposure during healing
You’ll receive complimentary aftercare products and clear instructions to ensure smooth healing and long-lasting results. A touch-up appointment is typically scheduled 6–8 weeks later to perfect color and shape.
How Long Does Permanent Eyeliner Last?
Results typically last 1 to 3 years, depending on skin type, pigment color, and lifestyle factors such as sun exposure and skincare products. Fading over time is natural — most clients return for a color refresh every 18–24 months to maintain a crisp, defined look.
Safety & Expertise for Permanent Eyeliner
As with any cosmetic tattoo, skill and precision are everything. Poorly performed eyeliner tattoos can lead to uneven color or even damage to the lash line.
At Lasting Beauty Cosmetics, your treatment is performed by a certified, master-trained artist with advanced education from leading international professionals. We use top-quality pigments, sterile equipment, and industry-approved safety standards for every procedure.
Book Your Permanent Eyeliner Appointment in Madison, WI
Enhance your natural beauty with perfectly defined eyes — every day. Whether you want bold permanent eyeliner or a subtle lash enhancement, we’ll design a look that suits you perfectly.
📍 Lasting Beauty Cosmetics proudly serves clients in Madison, Fitchburg, Middleton, and surrounding Wisconsin communities.
📞 Call (608) 772-0190 or book your consultation online
Eyeliner Tattoo Photos
Lash Enhancement
A lash enhancement is subtle, using a complementary color to Darken the lash line giving the appearance of mascara. The pigment is applied between the lashes and is implanted directly into the lash line to create a thicker lash line. There are more than 200 eyelashes in each of our eyelids and lashes are shed every 3-5 months. We have at least 2-5 rows of eyelashes on each eyelid. Using complementary colors enhances the lash line and is a great procedure for men or for women. Serving the Madison Wisconsin and surrounding area.
Visit our new Eyeliner tattoo page for the latest photos, FAQs, and booking info.
Testimonials
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Tammy’s skill and professionalism are of the highest caliber. Her vast experience and specialized training from an Italian based pioneer in the field of tricopigmentation, make her the top choice! Her customer service and facilities are beyond excellent. Highly recommended!
Chad
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I had gotten so tired of using powders and pencils to define my sparse brows every morning, so I did a lot of research and chose lasting beauty for my microblading. I was nervous about what the end result might be. I was put at ease by Tammy and I could not recommend her more. I’m so happy with my brows and I wish I hadn’t waited so long!
Joy Boelter
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My lip line has been uneven for years. I had lip liner done and had a great outcome! The lip color matches well to natural color and now lips are even.
Theresa schneider
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Such a great experience! I love the final look of my brows. Tammy is excellent at her craft and her reviews are second to none! Loved them so much, my little sister had hers done too. You won’t regret it. Great value!
Cheryl staowslki
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Fantastic job at microblading! She listened to exactly what I wanted and helped me visualize my “perfect” brow
Brianna N
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Such a wonderful experience. Tammy made me feel very comfortable. I feel like I look 10 years younger. Professional setting. Would highly recommend her services.
Anne
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I’ve been going to Tammy for several years now to get my eyebrows done. You are in the best of hands with her. She is incredibly talented, professional and kind. If you’ve been thinking about permanent makeup for a while now, don’t hesitate any longer. Tammy will work wonders for you!! It is 110% worth it. Everyday I am grateful for my perfect eyebrows.
Cat
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Tammy Stanek was wonderful. Made me feel at ease and very professional. I highly recommend her!!
Terie
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The detailed information and professionalism Tammy provides is #1, loved her thoroughness and end results are exactly as promised. Highly recommend!!
lynn
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I was impressed with Tammy and her process from start to finish. She was very professional (as is her salon) and friendly, making me feel at ease. She took the time to talk with me so that she would really understand what I was looking for. She had pictures to show of results so that I would know what to expect. She did a great job on both the eyeliner and teaching me about aftercare for best long term results.
Donna
